HUS Brand Guidelines Project

Brought HUS, a fictional minimalist furniture brand, to life by building a complete identity system that blended strategy, design, and digital storytelling.

• Defined the brand’s soul with a mission to transform how people interact with furniture, a vision of creating meaningful spaces, and values rooted in quality, experimentation, and durability.

• Gave HUS a voice that’s confident, approachable, and minimalist — reflecting innovation and reliability.

• Designed a visual identity including a clean, modern logo inspired by a house roof (“Hus” meaning house in Norwegian), a refined color palette, and sleek typography.

• Crafted digital touchpoints such as adaptable website templates, storytelling-driven social media concepts, and photography guidelines that capture modern, emotional, and functional design.

• Mapped brand presence across customer care, press, and proposals to ensure consistency at every interaction.