LUMIÈRE’s is a conceptual fashion e-commerce website created for a college marketing course. This project combines editorial design, digital marketing strategies, and engaging online shopping experience.

Creative & Marketing Strategy

• Brand Identity: Developed a cohesive, fashion-inspired visual experience.

• Website Design: Created an organized, user-friendly shopping layoout using Wix.

• Call to Action: Incorporated “Shop Now” and “Explore More” to encourage product discovery.

• Customer Engagement: Integrated a newsletter signup to support potential customer connections.

Project takeways

This project strengthened my skills in website development, visual storytelling, customer experience, and conversion-focused marketing design.